With the finalist selected
and the battle heated for the title “Nigerian Idol Season 3”, Pepsi, the
associate sponsor of the Nigerian Idols, took the finalist on an outing in Lagos
Island with Pepsi music star Wizkid last Monday February 25. For the Finalist
it was a day to mingle with the Star, Wizkid.
The day started with a
workout session at the prestigious Radisson Blue hotel gym. Pepsi understands
the need for a star to stay fit.
Lesson one: “you must keep
fit to be a successful musician.” That, the contestants learnt from Wizkid as
he pedals away on his treadmill. “No wonder he is very energetic on stage and
able to fly long hours across continents for music engagements,” they would
have reasoned.
From Raddison Blu the
Nigerian Idol contestants were driven to a studio where they took some singing
lessons from Wizkid to build their confidence. “Always believe in yourself and
your ability,” Wizkid charged the contestants.
At Johnny Rockets, the new
happening restaurant on 1411, Adetokunbo Ademola
Street Victoria Island Lagos,
the contestants and Wizkid rocked to exciting music and ate delicious food mixed
with refreshing Pepsi.
“This is really great. The
opportunity of mixing up with a superstar like Wizkid is a good booster to my
quest at being really good in my musical career. I appreciate Pepsi’s
contribution”, said Angus Okafor one of the contestants.
Job Emmanuel (Joe Emma)
succinctly puts it: “Pepsi has been up and on with so many exciting things. It’s
really fun and exciting singing along with Wizkid. The experience will linger
for a long while. I am very pleased with the good work that Pepsi is doing.
Right from the auditioning period, they have shown that they care so much for
the contestants”.
Mr. Norden Thurston, Head of Marketing
Seven-Up Bottling Company Plc said that Pepsi has always been at the forefront
of youth culture through music. The brand has been associated with mega
superstars like Michael Jackson, Madonna, Britney Spears and The Black Eyed
Peas to name a few. Beyonce has recently been signed as the Pepsi global music
brand ambassador. To show its belief in the local music industry, Pepsi has
also signed artists Wizkid, Tiwa Savage and Lynxxx as its Nigerian music brand
ambassadors.
He went on to say that global
stars have been discovered through the Idols music platform and he hopes the
next Wizkid, Lynxxx or Tiwa will be discovered through Nigerian Idols and will
go on to have successful careers in the music industry.
Its more than enough love for Nigerian Idols as Lynxx, Tiwa Savage and Naeto C celebrate Valentine’s with the Reality show as they begin the Top 12 stage.
