
On Friday 1st of February 2013, Hugo Boss
launched its flagship store at the Palms Mall in Lekki, and its target
customers in Nigeria were introduced to the Boss brand at a lavish
cocktail hosted by Tinsel Star Gideon Okeke.
The Hugo Boss store was officially commissioned for business by the Managing Director of Fidelity Bank, Reginald Ihejiahi. Other notable guests in attendance at the event were the Managing Director Diamond Bank, Alex Oti; Managing Director FCMB, Ladi Balogun; models Oluchi Orlandi and Ojy Okpe; Iyanya amongst others.
According to the organisers, it was a
fashionable night of sophistication, glamour coupled with an overflow of
Champagne by Moet et Chandon, and Hor’ D’oeuvres served by BellaNaija
Cuisine Columnist Chef Fregz.
Hugo Boss is one of the world’s leading
fashion and lifestyle group which sells its products in 124 countries
worldwide. The store currently stocks both men and women’s collections
of the core brand Boss Black and Boss Green. In future, collections will
include Boss Orange and some of the Avant Garde line of Hugo.
Check out photos from the launch:
Strike a Pose!
Ojy Okpe

Kristina Simrova


Oluchi Orlandi & Ojy Okpe

Dupe & Lanre Olusola

Isio Wanogho & Edward Stevenson

Julius Osumah & Franka Asindi

Karen Koshoni & Daughter

Tayo Amusan & Ladi Balogun (MD FCMB)

Femi Temitope Egunjobi & Bioye Adelekan

Mohamed Ayoub (Hugo Boss Brand Manager) & Wife, Nadine

Femi Temitope Egunjobi & Bola Ayinde


Tayo Amusan, Ayo Amusan & Kamal Mansour

Segun Oniru, Tayo Amusan & Ronald Chagoury



The Launch

Reginald Ihejiahi (MD Fidelity Bank) cuts the tape

Oghogo Adedoyin & Ayo Amusan

Ayo Amusan, Tayo Amusan & Tiwa Ukeje

Mohamed Ayoub (Hugo Boss Brand Manager) & Iyanya

Bobo Omotayo & Fauzi Fahm

Gideon Okeke

Ladi Balogun & Mike Shine

Reginald Ihejiahi (MD Fidelity Bank)

Ujunwa Abor

IK Mbagwu, John Obi, Reginald Ihejiahi & Tayo Amusan

First Customer to spend a N100,000 at the store














Inside the Store









Hugo Boss can be found at shop 61 , The Palms Mall , BIS Way Lekki.
Contact Number: 01-8447490
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