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Thursday 5 January 2012

China Drops 'Excessive' Reality TV Shows

Satellite broadcasters in China are being forced to cut talent shows and dating programmes in a government crackdown on "excessive" entertainment TV, according to reports.
State news agency Xinhua said prime time entertainment programmes had been cut by more than two-thirds.
The move targets what Chinese regulators have called "a trend toward low taste".
It comes after President Hu Jintao warned against the growing influence of Western culture in China, and urged efforts to boost the country's own soft power.
New rules limit the number of entertainment programs broadcasters air to two each week and a maximum of 90 minutes daily between 7.30pm and 10pm.
Tightly-regulated broadcasters have been encouraged to air more news and educational programming.
"Satellite channels have started to broadcast programmes that promote traditional virtues and socialist core values," Xinhua said, citing the State Administration of Radio, Film and Television.
For the past decade Beijing has been encouraging state-run media to be more competitive and less reliant on state subsidies, which has led to more critical reporting and racier programming as outlets compete for readers and viewers.
But the trend towards more free-wheeling reporting, the growth of reality TV and the explosion of microblogging sites has undermined official efforts to control public opinion.

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