telecommunications network, Etisalat unveiled its new brand
communication campaign in grand style. From decor to cocktails, every
detail had style and finesse. The evening hosted guests that included
Tiwa Savage, Prime Time Entertainment Boss; Dayo Adeneye, Nigeria's
sweetheart and Judge on Nigerian Idol; Yinka Davies, Sasha, Lynxx, Olu
Maintain, amongst others. Anchoring the event was one of Nigeria's
leading designers, Ohimai Atafo.
Please continue...
The revealing of the latest brand of Etisalat was led by the Chief
Commercial Officer of Etisalat, Mr Wael Ammar and was taken over
shortly by the Director of Brands and Communication, Mr. Enitan
Denloye, who stated that the new brand communication campaign, was a
new way of expressing the new 0809ja and Etisalat. The various new
commercials were shown ranging from the soundtrack, the music video,
the television commercials and many more.
Even the performances were laced with the new attitude; Tiwa Savage
dazzling the audience with her 10 blokes, as W4 took control, MI
thrilling the audience and Wande Coal performing for the first time in
a while closed the show with a big bang! It was definitely not low
key. The Top 2 contestants of Nigerian Idol Season two also thrilled
the audience with a Duet with Praiz and comedian Buchi was at hand to
get the guests rolling off their seats.
To crown all the attitude and swag was a never before seen fashion
show by Mai Atafo and Emmy Collins London. With pieces that got the
crowd on their feet half the time and moves from the models that
received aawwss and ooouuhhss! Etisalat showed its strength as a brand
that understands the youth market by presenting celebrity models who
endorsed the Masterbrand campaign by strutting their stuff on the
runway; Uti, Lynxxx, Muna, Alex, Ekubo, Eva, Damilola Adegbite, Bryan
Okwara, Eva Adoriah and many more. At the end of the spectacular
evening, it was definitely proven that Etisalat isn't just a network,
it's also an attitude.
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